WARNING: this post contains copious amounts of made-up adjectives, excessive exclamation marks and gratuitous flapjack photography!!
I am totally flapperjacked to announce the wonderful squishy hearted folk at Flapjackery are as super amazing as their scrumilicious flapjacks and will be supporting me in my Running the Summits quest. As many of you know, flapjack is my go-to fuel of choice so I am very excited to be powered by some the absolutely finest flapjack in the country, nay, the world! ( I have tested a LOT of flapjack…..(Ellen Cattanach and Val Allport- your homemade flapjacks are still totally brilliant!))
I discovered my new gurus at the inaugural National Running Show at the NEC in January (tickets are now on sale for 2019!) , but heartbreakingly never got to taste their oatilicious wares as no sooner had the show opened than the entire weekend’s stash of gooey, chewy, flapjack goodness had been snaffled by avid runner fans of the mighty oat! But Flapjackery were not to be beaten, travelling a late night round trip from Birmingham to Tavistock on the edge of Dartmoor back to their kitchen to stock up with a new batch for runners at the second day of the show where remarkably, once again, just a few oaty crumbs remained by the time I made it through the crowds to their stand!
Discovering that runners would happily wade their way through a soggy 10k bog run to get their hands on these proper lush treats, Flapjackery recently had a record weekend fuelling runners and visitors at the 2018 London Marathon Expo.
Flapjackery founders Carol and Sally, both passionate about flapjack (totally understandable!) took an idea 6 years ago and really ran with it. In their own words…
We take the humble oat and raise it to a luxury level by adding top quality ingredients and a dash of madness to create our range of luxury Devon flapjacks in interesting flavours in huge chunky pieces, with a range suitable for vegans and lactose intolerant now available. British oats, locally sourced West Country butter and fairtrade brown sugar are some of the reasons our flapjacks taste so good.
What’s not to love? – good, wholesome, nutritious and lovingly made ‘real food’ fuel – perfect for outdoor adventures!
I will be chomping away on a piece of Flapjackery heaven on every mountain summit, I’d love you to join me though I’m not sure if I’ll be willing to share😁
Now, if you are thinking…
‘Where can I get my hands on these flapjacks of irresistibleness?’
as…obviously, you must be,
check out the Flapjackery website. You can try these uberlush treats for yourself by ordering online or they may be attending a show or exhibition near you soon!
But don’t just take my word for it…reviews of Flapjackery flapjacks are full of words like ‘WOW’ ‘AMAZING’ ‘GORGEOUS’ ‘IRRESISTIBLE’.
Sorry, but I am all out of mouth watering flapjack photos for now but listen out for the next adventure on this Mountain climbing, downhill windmilling arms, running madness challenge as the time gets closer to start…..Running the Summits!
P.S. SSShhhhhh…..nobody tell Patch about the flapjack!
My #RunningtheSummits Challenge is raising funds for the Mountain Rescue Teams of England and Wales, The Search & Rescue Dog Association England and Fix the Fells. Please support their incredible, selfless work via my fundraising page at VirginMoneyGiving.com